The Architectural League of New York

Designing for the third dimension

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Designed at Pentagram Design
with partner, Michael Bierut

The Architectural League of New York nurtures excellence in architecture, design, and urbanism, and stimulates thinking and debate about the critical design and building issues of our time. As part of a 30+ year relationship, Team Bierut has designed exhibitions, posters, books, programs, invitations, and other materials for events hosted by The League. Most assignments are unique, often calling for an interpretation of a particular concept or theme. This variety in material, along with an adventurous client, makes for fun and rewarding projects.

USA Pavilion at Expo Milano 2015

A recipe of graphics for the USA Pavilion

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Designed at Pentagram Design
with partner, Michael Bierut

Icon design by
Angie Foster
Donica Ida
Josh McCormack

Photography by
Saverio Lombardi Vallauri

Organized under the theme “American Food 2.0: United to Feed the Planet” the USA Pavilion at Expo Milano 2015 provided an opportunity to showcase America’s advancements in agricultural innovation, sustainability, and diverse cuisines. Using the American flag as the foundation for the pavilion identity, basic elements like stars, stripes, and Americana iconography, were extended to applications within and beyond the pavilion. Everything from large-scale installations, to merchandise, to food wrappers, to restroom signs, were covered in tasty, patriotic graphics.

Williams College

A viewbook for a liberal arts college in Williamstown, MA

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Designed at Pentagram Design
with partner, Michael Bierut

Ranked as one of the top liberal arts colleges in the US, Williams College requires a powerful visual identity to match its academic prowess. This oversized publication sets expressive typography against picturesque imagery to emphasize that Williams College is a cultural, cosmopolitan crossroads despite its bucolic setting.

Governors Island

Park signage for an island in the New York Harbor

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Designed at Pentagram Design
with partner, Michael Bierut
and designer, Hamish Smyth

Photography by
Peter Mauss

As part of a design team led by West 8 to help redevelop Governors Island, Pentagram designed a custom wayfinding and signage program that aids visitors around the island and helps establish a unique sense of place. The signs are large and industrial, but also light and airy so as not to obscure views on and off the island. Used prominently throughout the project is a custom typeface affectionately named Guppy Sans.

Yale School of Architecture

A few posters from a decade-long series

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Designed at Pentagram Design
with partner, Michael Bierut

Structure of Light sketch by
Michael Bierut

Since 1998, Michael Bierut and his team have designed nearly 100 posters for the Yale School of Architecture to promote its lectures, symposiums, and exhibitions. Every poster is black and white, uses experimental typography, and contains a small letter Y housed within a circle somewhere on the poster. The formula is simple, but the results are quite varied.

Teach For America Headquarters

Graphics to support education reform in America

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Designed at Pentagram Design
with partner, Michael Bierut
and project manager, Julia Lemle

Teach For America, the country’s leading organization for educational equality, opened their new headquarters in downtown Manhattan in March 2015. By using atypical approaches to a standard design brief, the design team created an environment that better represented the mission of TFA. Playful elements such as chalkboards, no. 2 pencils, and Scrabble tiles were used to connect the office space back to the core of the organization: the classroom.

A Country of Cities by Vishaan Chakrabarti

An architect makes a convincing case for urban living

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Designed at Pentagram Design
with partner, Michael Bierut

Project management by
Omar Toro-Vaca, SHoP Architects

Diagrams by
Ryan Lovett, SHoP Architects

Architect, planner, and educator Vishaan Chakrabarti posits that well-designed cities are the key to solving America’s national challenges in his book “A Country of Cities: A Manifesto for an Urban America”. Chakrabarti’s well-formed case is supplemented with intuitive, sometimes humorous diagrams to help illustrate the need for urban density. A shared design effort between Pentagram and Chakrabarti’s team, this book is sure to provoke, city dweller or not.

KIPP NYC College Prep High School

A new building for a charter school in the Bronx

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Designed at Pentagram Design
with partner, Michael Bierut
and code-master, Julia Lindpaintner

Photography by
Rob Bennett
Garrett Rowland
Albert Vecerk

KIPP NYC College Prep is the first KIPP public charter high school in New York City. Working closely with students and faculty, the design team sought to create an engaging space that would transform the lives of every student that crossed its threshold. The school is filled with dozens of puzzles, codes, riddles, and other mysteries. Some problems are easy to solve, while others may take years to crack. Given KIPP’s high standards for academic excellence and character building, their students certainly have the grit to solve them all.

Stairwell B at the Museum of the City of New York

New York City's most exciting stairwell

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Designed at Pentagram Design
with partner, Michael Bierut
and designer, Danielle Hall

Photography by
Peter Mauss

Avoid the elevators and take the stairs at the Museum of the City of New York. Inside the seemingly unassuming Stairwell B, the walls are covered from floor to ceiling with a barrage of quotes and imagery about New York City. The material displayed in the stairwell spans several centuries, but what was said of New York back then, amazingly still rings true today.

Flatiron 23rd Street Partnership BID

Neighborhood graphics for the Flatiron District

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Designed at Pentagram Design
with partner, Michael Bierut

The Flatiron 23rd Street Partnership BID is a nonprofit organization whose mission is to enhance the area’s reputation as one of New York’s most vital and exciting neighborhoods. The recent growth and popularity of this neighborhood is due, in large part, to the hard work of the BID and its programs. As a company with its office in the Flatiron District, Pentagram is honored to design street banners, annual reports, maps, and program materials for the organization.

New York Times Book Review

Illustrations for a book review about health care in America

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Designed at Pentagram Design
with partner, Michael Bierut

Steven Brill’s “America’s Bitter Pill” covers a lot of territory about health care and health care reform in the US. A review of his book in The New York Times, published in January 2015, contains illustrations of bandages forming a silhouette of the continental US and the American flag. 344 bandages were painstakingly placed at various sizes to create the final result.